Clients including Jungle Magazine, The Greatest Magazine, Wylde Magazine, Stylist Magazine, Lampoon Magazine, John Lewis, Debenhams, Matches Fashion and Boohoo.
Content Creator and Creative based in London.
E-commerce Styling, Still-Life Styling, Editorial Styling, Assisting, Production, Interviews, copywriting, product writing, Fashion Week commentaries, content creation and Social Media Development.
BA (Hons) Fashion Design and Development 2:1 from the London College of Fashion.
Social Media and PR Executive at HOB Salons
Working with the HOB Salons main Instagram page (17k followers) and re-strategising the content in order to grow engagement and following, which has since grown from 16.7k followers. This has included researching into and developing new, exciting ways to show the brands identity through content creation, as well as drawing interest to the salon page.
Working with the HOB Academy page (38.6k followers) in terms of building content and showcasing the creative team and their work, as well as marketing the HOB Academy courses and events. This has involved working the HOB Academy creative team to develop new exciting online content, as well as working together to continue the HOB Academy brand aesthetic.
Working with the HOB Salons independent salon Instagram pages (25 pages in total) and supporting the salons with content ideas and ways to build their following and reach.
Creating and developing influencer relationships to market the HOB Salons brand, as well as expand the brand's reach via social media. This has involved understanding how what category of influencer to target that will benefit the brand and its target audience, as well as how the relationship can be used to maximise the reach of a given campaign.
Building and monitoring Facebook marketing campaigns
Managing the HOB Salons Facebook page through content posting and communication.
Writing press releases and as well as blog posts for the HOB Salons website.
Managing customer service platforms, such as Virgin Experience and Google My Business.
Monitoring social media and online progress through post stats reporting, as well as monthly social media monitoring reports.
E-commerce mid-level Womenswear Stylist at Matches Fashion (December 2018)
Working with the Matches Fashion customer identity whilst achieving daily targets and KPI’s.
Styling 52 items per day across product categories.
Working within a fast-paced dynamic environment
Styling with brand pairings and brand identities in mind.
E-commerce Styling at Boohoo (February 2018)
Working to the Boohoo brand DNA and style, according to the Boohoo aesthetic.
Working with rotational team structures per day to shoot a minimum of 50 looks per day
Working with buying, social media and design departments to keep the brand aesthetic up-to-date and current
Carrying out research on competitors and current fast-fashion influencers to maintain an up-to-date styling standard
Freelance Fashion Assistant (2017-present)
Working with Stylists Sorrel Kinder, Lucy Reber, Thea Lewis Yates, Charlotte Roberts, Hannah Beck and Lorenzo Posocco.
Assisting commercially for Debenhams, Adidas and John Lewis
Working with Menswear, Womenswear and Childrens
Assisting on editorials for Jungle Magazine, Stylist Magazine, Wylde Magazine, The Greatest Magazine, Lampoon Magazine.
Skilled with call-ins, pick ups, packing, setting up set, assisting on set, packing down, returns and credits.
Freelance Fashion Assistant at MatchesFashion.com (2017)
working with editorial team in the creation of content
working directly with samples and returns to and from DC
assisting on set
Fashion Intern at Stylist Magazine (2017)
Organising samples and managing incoming returns
Assisting on photoshoots
Compiling research and credits and creating social media content
Communicating with PRs
Working with Stylists and Assistants to aid and support the weekly magazine.
Fashion Assistant / Fashion Editor for Jungle Magazine (2017-2018)
Assisting Fashion Editor with photoshoots and designer collaborations
Working as part of a dynamic team towards creating a creative vision
Managing and organising the Fashion Week team
Discovering new artists and designers to collaborate with
Holding castings for shoots and booking models
In store Stylist at All Saints, Regent Street (2014-2015)
Working with clientele to find clothing shapes and styles that complimented their body and character
Working within a team to ensure all clientele needs were met
training within the All Saints identity and understanding the seasonal trends and products
In Store Premium Stylist at Superdry, Regent Street (2013-2014)
Working with the Superdry team to provide a premium styling service that incorporated not only fashion styling but also an awareness and training in tailoring
Understanding how to work with clientele needs and wants in terms of styles available ins tore
Maintaining a clientele book
Assistant Casting Manager for Sir Tom Baker (2016-present)
Working with designer and assistant designer to select models for upcoming show
Working with designer and assistant designer to organise chosen models and their looks for the upcoming show
working with dressing team and design to style and create looks for the show
liasing with guests and PR team to allow the show to run smoothly.
problem solving and management on the day of the show